Within days, Research In Motion (RIM) will release the BlackBerry 10 operating system or rather on Wednesday, January 30, 2013. This is a great bet for RIM to restore its former glory in the global mobile phone industry, or could be, even drowning them in this industry.
BlackBerry 10 underwent a long development process. In March 2011, the duo CEO who was then held by Jim Balsillie and Mike Lazaridis announced that the company will create a new BlackBerry products. RIM later claimed his new product was delayed. Until finally in January 2012, the duo decided to resign from the CEO office.
The position of CEO Thorsten Heins then occupied, a former Siemens executive who joined RIM in 2007.
Meanwhile, a second delay was announced on June 2012 by Thorsten Heins. BlackBerry 10 delayed until early 2013.
What exactly makes the development of BlackBerry 10 takes a long time?
BlackBerry 10 is completely new
The short answer, RIM did not just build a new mobile device. Moreover, RIM is making an operating system that is completely new.
RIM does not want to retain the old BlackBerry operating system, which often elicits loading hourglass symbol and often makes the user do a “ritual” open-install the battery. BlackBerry OS version 7, for example, are often overwhelmed when fitted with many applications.
Unlike the operating system version 7 and below, BlackBerry 10 builds on the core program (kernel) QNX. The kernel is also used in the automotive industry, nuclear power to military aircraft. RIM acquired QNX Software Systems purchased from Harman International Industries Inc. for 200 million U.S. dollars in 2010.
If BlackBerry 10 analogous to a car, then RIM is being redesigned and built the machine frame and everything up there. This is not just designing a new car body and coats it with new paint.
These changes make the old-BlackBerry phones running OS 7 or on at the bottom-not able to update the operating system to BlackBerry 10.
RIM claims BlackBerry 10, not a single line of programming code are the same as previous BlackBerry operating system. The look and performance experienced significant changes: more hurried and smooth. Features up to the sensation of the experience offered is also new.
RIM BlackBerry 10 is ripe to make sure when it is released to the market. BlackBerry 10 is not just designed for mobile phones, but also for the tablet. Therefore, BlackBerry 10 is referred to as a mobile computing platform.
The big change
The big change is forcing RIM to rebuild the ecosystem to BlackBerry 10. No wonder the Canadian company is aggressively making competition held applications, and digital in order to woo the company wants to make the application on BlackBerry 10. Applications and games are one key to the success of a mobile operating system.
When later released BlackBerry 10, RIM will target the 100,000 apps available at BlackBerry World. RIM CEO Thorsten Heins has said, it is not just the pursuit of quantity, but also quality and adjust to the needs of local users.
In addition to applications, RIM will also sell music content, films, and TV series in-store multimedia BlackBerry World (formerly called BlackBerry App World). Maybe this move will be a separate seduction that users often visit the BlackBerry World.
Education is very important markets. Apparently, RIM had to spend a lot of money for marketing campaigns. RIM has a tough task to woo consumers to continue to use the BlackBerry instant messaging service BlackBerry Messenger is a flagship feature.
The big change that occurred in the BlackBerry 10 BlackBerry users are likely to make a confused and asked, “Why BlackBerry 10 is very different from the previous BlackBerry? What are the advantages using Blackberry 10?
If they feel there is no more value than the BlackBerry 10, then it is quite possible a growing number of BlackBerry users who switch to Android or iPhone. What’s more, the price of BlackBerry phones 10 in the early stages will be quite high in the market. RIM will first market the premium product. After some time, then they released the product to lower-middle segment.
RIM certainly put great hopes on BlackBerry 10 to restore its former glory in the mobile industry as a few years ago. BlackBerry 10 will be a great bet, there is no “plan B” or a backup plan if the product fails.
RIM still has major customers in the corporate segment. In this segment RIM will launch “offensive.”
According to data from RIM, they still have 79 million BlackBerry subscribers worldwide, more than 60 million BlackBerry Messenger users. Among these are businesspeople, government officials, corporate customers, to BlackBerry loyalists and those who are comfortable with a physical keyboard.
RIM also still enjoy the benefits of business relationships with approximately 600 mobile operators in 175 countries providing BlackBerry services.
Every effort has been made RIM. The question is whether the BlackBerry 10 to restore the glory of the company is headquartered in Waterloo, Canada?